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That’s a Buick!?!? – Part 2

November 24, 2009

It’s been a week and a half or so since GM unveiled the 2011 Buick Regal, and I’m still reeling. I mean…Buicks are supposed to be dumpy and boring…and this new Regal? It’s anything but.

Just look at what’s being said about the newest Buick:

It’s safe to say that this is a Buick the likes of which we have never seen before. – Autoblog

So let’s see what we have here; A gorgeous, fun-to-drive, quick, comfortable, well-equipped American sedan built with the quality of its German competitors… and it’s a Buick. – Jalopnik

It’s probably the most fun, nicest-looking, sporty FWD mid-size sedan in the market. And we’re saying that about a Buick, not an Acura TSX or Mazda6. – Jalopnik

I know it’s been pretty easy to write off American cars over the last couple of years. I’ve done so myself. But there’s a rebirth afoot. Ford is stepping up. The refreshed Fusion recently won Motor Trend’s Car of the Year, and the impending arrival of the new Fiesta and Focus look to keep the good times rolling. GM, meanwhile, is kicking some serious butt in the crossover space, with the new Chevy Equinox and Cadillac SRX. With the Regal, it looks like they may have a good shot at revitalizing an all-but-obsolete brand.

That’s the thing, though. Buick has been so bland, so boring, for so long, that it’s going to take a hell of a lot to siphon off the sort of buyers who’d also cross-shop Acuras and Volkswagens. The Regal’s good…by the sound of the early reviews it may even be great…but it’s still a Buick, and in the end that will be the biggest obstacle it has to surmount.

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