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October 23, 2007

It’s a bit scary to realize it’s been more than three years now, but I’ve been reminded of my buddy Mark’s post about the overuse of the term “beacon” in the political vocabulary.


Because I have identified another case of overuse – “tools”.

Our children need the “tools” to help them achieve their educational goals (in other news…children have educational goals). Voters need “tools” to help them decide. We have to give our troops the necessary “tools” to fight the war in Iraq. Hell, we even have “tools” at work that are supposed to help us drive innovative thinking and better serve our clients.

Who decides the “annoying word of the year”? Because I’ll bet they’re a bunch of tools.

6 Comments leave one →
  1. October 24, 2007 6:23 am

    i have a nomination for the most annoying phrase of the year “it is what it is”…i mean obviously!

  2. October 25, 2007 3:34 pm

    beacon stands tall and by itself (no pun intended) shedding light (no pun intended) on the otherwise murky water (no pun intended) of overused words and phrases. The word “beacon” acts like a “beacon” of aggravation.

  3. Matt permalink
    October 25, 2007 3:36 pm

    Ah, but don’t people need “tools” to build a “beacon” in the first place?

  4. November 1, 2007 1:30 pm

    No No, you need the beacon to find the tools that somebody has probably dumped in the murky waters. I wish it were better, but ……at the end of the day……it is what it is…… just do it……..just try not to get in over your head………or just keep your head above water….word.

    HIGH FIVE anyone!?!?!

  5. Matt permalink
    November 1, 2007 1:33 pm


    I think we need to circle back and see if we can’t arrive at a net-net, or at least present some best practices. Anybody want to round up a few case studies?

  6. November 2, 2007 2:30 pm

    You win, just remember – People are our most important assest!

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